It’s time to reimagine creativity from a human & future-focused perspective

Simply stated, used properly – imagination is nothing less than the superpower behind human creativity and the source of all positive growth and change in this world. It is the ability to envision and bring ‘what is not yet’ into the world. We enter life full of possibilities fueled by the DNA of our ancestors and the mystery of creation encoded in every cell. Our potential is limited only by our imagination, intuition and freedom to explore what fills us with meaning and joy. My use of the word ‘joy’ refers to a positive and open state relating to ‘overcoming obstacles’ and doing what we find personally meaningful, intrinsically motivating, and aligned with our true passion and purpose. Joy is also the feeling associated with flow – the ’question, curiosity or idea’ that inspires us to dig deeper while filling us with so much energy we lose track of time. Happiness, on the other hand, is hedonic. It relies on getting something we desire and leads to a treadmill of increasing desires. Imagination and ‘doing or taking action’ are connected.

From the moment of our first breath, human beings are born carrying the past, present, and future within. Only humans come into this world dreaming and imagining, curious, creative and wired for multiple levels of consciousness. This applies to all of us, not a ‘chosen’ few. Without imagination, there can be no creativity. While parents in most cultures value and encourage their children’s imagination, free expression, questioning, exploring, curiosity, art and inventions, perspectives shift when their children reach school age. In that setting ‘facts’ and ‘test scores’ are valued over risk-taking, failing, or expressing imagination and creativity. It is time to reimagine education and redefine creativity as an imagination-fueled construct.


Marta Davidovich Ockuly, Ph.D, is the CEO of Creative Potential Institute CEO, an Advisory Board Member of the United Nations World Creativity & Innovation Day, and a Human Creativity and Imagination Researcher whose doctoral research brought forward the first imagination-informed, dynamic, embodied, actionable, and descriptive definition of personal creativity.