Launching on the first-annual Imagination Day, October 9th, 2021, in honor of John Lennon‘s 81st birthday, IMAGINE: The Magazine of the Art & Culture of Imagination brings together many of the world’s most imaginative people to speak on the power and importance of the imagination as a tribute to John and Yoko Ono and their legacy of creativity and imagination as immortalized in their song, Imagine.

As a Declaration of Imagination, IMAGINE is a call to imagine and re-imagine the role that imagination can play in creating a better world and enhancing the quality of our lives. What is imagination to you? What does it mean to imagine? Why is imagination important? How are you applying imagination in your life and work? How does imagination help us become better people and live better lives? IMAGINE is collecting the most inspiring answers from thought leaders on these questions and more.

In 2021, we need imagination more than ever. In the spirit of the iconic Imagine, released 50-years ago this October, which encouraged listeners to imagine a world of peace, and was the best-selling single of John Lennon’s solo career, IMAGINE champions the vital ideal that imagination and imagining is essential to the well-being of humanity and the future of the planet. Like Imagine, which Sean Lennon Ono calls a “Utopian anthem for peace,” IMAGINE is a manifesto for a better world. We thank you for your interest and involvement in this timely initiative and invite you to join us as we count down to Imagination Day and the debut of our Inaugural Issue.


IMAGINE is the brainchild of Mark Riva, a multifaceted developer-designer-producer-promoter of innovative cultural programming blending the arts, education, and entertainment including cause-related campaigns, conferences, symposiums, salons, multimedia events, conceptual environments, exhibitions, and theme parties.

In diverse roles as artist, writer, researcher, designer, speaker, presenter, promoter, producer, publisher, and program developer, Riva has worked with many renowned artists, authors, educators, and scientists such as Mihaly Csikszentmihalyi, Philip Zimbardo, D. Paul Schafer, Ken Wilber, Alex Grey, Kirk J. Schneider, among others.

Riva has made speaking presentations on the subjects of art and music, creativity and imagination, flow theory and cyber-psychology, and personal development and human potential, for groups and events such as Motorola, Aurora University, University of Advancing Computer Technology, Palm Springs International Film Fest, World Future Society, Medicine Meets Virtual Reality, and New York Music & Internet Expo.

In the corporate world, Riva has worked with global companies including Sony, Intel, Microsoft, Blackberry, Nintendo, Toyota, MySpace, Kenmore, Adidas, AT&T, Panasonic, DeLonghi, Suzuki, Pepsi, Coca Cola, Levis, Calvin Klein, Joffrey Ballet, Island Records, Quicksilver, Paul Mitchell, Rolling Stone, Guess, Wolfgang Puck, Paramount, Radisson, Marriott, Planet Hollywood, Virgin, SIGGRAPH, and World Cup Chicago, and others.

Proposals and Awards:

The Imaginarium: Museum of the Creative Imagination bid to win the MacArthur Foundation’s 100&Change competition to solve a critical problem of our time which called for an immersive edutainment experience inspiring people to better understand the world and its challenges and to become creative change-makers proactively finding new solutions.

Art City L.A.: Cultural Arts program for the My LA2050 Grant Challenge to make L.A. the best place to learn, create, play, connect, and live culminating in the Art City L.A. Showcase featuring 25 speakers from across L.A.’s landscape of the arts, creativity and culture as part of the first Los Angeles Innovation Week.

Festival of the Future: Top 5 Winner and top online vote winner of the California Dreams contest by the Institute for the Future which asked Californian’s to imagine the future.